You’ve likely heard many claims that various supplements are necessary for your health and that they can make up for poor dietary choices and a sedentary lifestyle. But here’s one you may not know as much about—raspberry ketones. As with just about everything in the world of health and nutrition (whether related to omega-3 fatty acids in oil, beef tallow in fast food, or whatever fad diet is currently capturing the public’s imagination), raspberry ketones are the subject of an abundance of confusing, contradictory information, much of which is broadcast irresponsibly in the media. Sensationalist headlines come and go, and for what? Are we healthier as a result?
Let’s look at how raspberry ketones have been advertised. In early 2012, Dr. Oz did a segment about them on his popular daytime television show, calling them a “miracle in a bottle.”[1] Yikes! A miracle—seriously?
Consider the level of trust that the average viewer might have had in Dr. Oz in 2012. This was well before his entrance into politics, well before he was appointed by President Trump as the seventeenth administrator of the Centers for Medicare and Medicaid Services, and well before his former employer Columbia University cut ties with him. While concerns over Dr. Oz’s conflicts of interest, promotion of unproven medicines, and “disdain for science and for evidence-based medicine” have been a running theme for years, many people in the general public watching his show in 2012 would have likely rated his opinion highly because of his medical credentials.[2]
Many would doubtlessly have been influenced by his thoughts on the miraculous properties of raspberry ketone supplements. The proof is in the frenzy that followed: sales for the supplement skyrocketed after he featured them in his show.[3]
Dr. Oz and others pushing raspberry ketones have pointed to the lack of side effects. But this is also misinformative. The reason few side effects have been confirmed is that the supplement has not been reliably tested in a sufficient number of human studies tracking either short- or long-term effects of any kind, positive or negative. The alleged benefits of the supplement are based primarily on rodent studies; meanwhile, the mechanisms by which it is supposed to help humans miraculously lose weight are unclear, unproven, and unresearched.[4] In addition to using raspberry ketones (also naturally found in several other fruits and even the bark of trees) for weight loss, people also use the supplement for hair loss, but again, the scientific evidence supporting these uses is conspicuously lacking.[5]
That raspberry ketones are not actually a miracle cure for obesity is neither surprising nor interesting. Unsubstantiated claims of miracles are commonplace. Likewise, it’s hardly a surprise that people want a quick fix. When an apparent authority on the television explains that you would need to eat ninety pounds of raspberries to match the nutritional power of a single capsule, you might, excusably, be tempted.
What’s more interesting about the example is what it shows us about the population’s relationship with health and medicine in the twenty-first century, a medicine increasingly encroached upon by the demands of advertisement and entertainment. This is just one more in the mounting pile of magical pills to make us lose weight while we persist with our destructive lifestyles. Consider how many similar claims we experience every year and how pervasive they have become; you can’t turn on the TV, open a computer, or listen to a podcast without exposure to this strain of marketing.
Even when we understand that most, if not all, such products do not produce better health outcomes, do we appreciate their effects on the wider population’s relationship with nutrition? Are we being primed to understand and accept nutrition’s complexity? What if instead of seeking the next miracle in a bottle we were to focus on the proven benefits that come from shifting toward a healthier lifestyle that includes exercise, stress reduction, and a diet containing a wide variety of fruits, vegetables, and whole grains? Or is that too mundane in this world of magic? The choice is yours.
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